Quickly work Essay Example | Topics and Well Written Essays - 1500 words

Quickly work - Essay Example Consumers tend to believe that goods and services with well known brand names are much better than the products whose names or brands are not well known. The process of evaluating or establishing if a given company’s brand name is well known by customers is known as Brand Equity (Aaker, 2009). If one examines the car industry, some brands have been in the market since the invention of automobiles. A good example of such a company is the Ford motor company which despite emergence of many companies, Ford has continued to experience success especially in the American market just as a result of its brand name. Other companies such as Toyota have been producing cheaper and better cars, but despite this, Ford is among the favorite car brands in the United State of America. There are various approaches to ensure brand equity in a company. One of the approaches is known as customer based equity brand approach. This approach was developed by Kevin Keller hence it is referred to as Kell er’s Brand Equity Model. The approach is best understood by using the diagram below; The above diagram simplifies the application of the customer based brand equity. In the first step, the goal of the company should be to create customer awareness or salience. This means the business establishment should ensure that its brand stands out, and it can be easily recognized by its customers. The second step involves identifying and communicating what the company’s brand means. This step is further subdivided into two, which are performance and imagery. Performance entails defining how well the company’s brand will fulfill consumer needs. Imagery involves showing how the business establishment’s products meet the needs of the consumer on a psychological and social level. The third step involves consumers responding to the brand in two ways. These are feelings and judgments. Consumers will always make judgments about a company’s product based on superiori ty, quality, and credibility. Consumers will also respond to a company’s brand based on how it makes them feel. The final step in the customer based model is resonance, which is the most difficult level to reach in brand equity. This is where consumers will have a psychological bond with the company’s brand. This usually takes many years for a company’s brand to attain this level. If a business establishment attains this stage, then brand equity will be realized in the company’s product. In conclusion, brand equity has been important over the years because it is believed that a brand is among the high value assets a business establishment can have. This is indeed a fact that is practiced in markets. Brand equity is applied in showing the extent to which consumers know about a product, and this goes a long way in attracting loyal customers and boosting sales. Question 2 Adaptive marketing communication strategies are approaches in marketing that adapt to c hanges in various factors as a result of time. One of the major factors that results in the use of adaptive strategies of communication is technological changes. Technology changes have revolutionized a lot not only in communication, but in almost all sectors of the economy. Adaptive marketing communication strategies make sure that a company is ready for any change in the communication sector of the

The Autonomic Nervous System Essay Example | Topics and Well Written Essays - 1750 words

The Autonomic Nervous System - Essay Example Each pathway comprises of a preganglionic neurone as well as a postganglionic neurone. Within the sympathetic system, the synapses between these two neurons are located near the spinal cord. On the other hand within the parasympathetic nervous system, these two neurons are located near to, or within the effector organs (Tortora & Derrickson 2009). The effects of the sympathetic and parasympathetic nervous systems normally oppose each other. They are termed as antagonists, thus is one system contracts a muscle, the other usually relaxes it. The balance between the two systems concisely regulates the involuntary activities of the organs and glands. Exceptional to note is that it is feasible to control consciously specific activities of the autonomic nervous system through training. Some examples in this include control of the anal and bladder sphincters. With regard to nerve impulse transmission process, the sympathetic nervous system stimulates effectors and produces noradrenalin as t he neurotransmitter at nerve junctions. In contrast, the parasympathetic nervous system inhibits effectors and produces acetylcholine at the nerve junction, otherwise called the synapse (Tortora & Derrickson 2009). The autonomic nervous system comprises of motor neurons which innervate smooth and cardiac muscles as well as the glands. These neurons also ensure optimal environments conditions within the systems to ensure maximum support for body activities. The neurons operate via subconscious control and have viscera as most of their effectors. Within the autonomic nervous system, the preganglionic fibers release acetylcholine as the major neurotransmitter. Postganglionic fibers release norepinephrine or acetylcholine whose effects can either be stimulatory or inhibitory. The neurotransmitter effects within the autonomic nervous system on target organs are dependent on the neurotransmitter released. Additionally, such effects are dependent on the type of receptors expressed on the e ffector organs. The divisions of the autonomic nervous system serve similar visceral organs but cause opposite effects. These divisions exemplified by parasympathetic and sympathetic categories help in maintaining homeostasis. Precisely, the sympathetic division mobilizes the body during activity while the parasympathetic division conserves the energy within the body. The role of parasympathetic division is well illustrated when a person relaxes after taking a meal. In such a circumstance, the division plays a role of keeping the energy level consumption as low as possible. As such, the heart rate, blood pressure and respiratory rates are kept at lower concentrations. However, during such circumstances, the gastrointestinal tract activity is high as a result of digestion. The skin is warm while the pupils are constricted. On the other hand, the sympathetic division is a good depiction of fight or flight system. This division allows the regulation of activities during exercises. In s uch scenarios, the system reduces the flow of blood to organs while it increases the flow of blood to muscles. Its activity is illustrated by an individual who is under a threat and as such, the heart rate increases with rapid and deep breathing. Additionally, the glucose levels in the blood are high because this important sugar is released from the liver. Furthermore, the skin is cold and sweaty while the pupils of the eyes are dilated due to alertness. Parasympathetic div